A SHORTER SUPPLY CHAIN BENEFITS EVERYONE
The spice trade once shaped the global economy, but often at the cost of exploitation, prioritizing quantity over quality and neglecting the farmers.
This has led to a long, opaque supply chain filled with intermediaries, resulting in poor-quality, un-flavorful spices that fail to benefit the farmers. Spices are mixed with crops from multiple farmers at factories, taking about 2 years to reach you from harvest to shelf giving you stale and bland flavors. These farmers get paid only about 40% of the share from the supply chain.
In contrast, our not-so-secret supply chain is equitable, transparent, and absolutely delicious.
Our Direct Sourcing Model: Short and Transparent
Farmer—Koshna—You
Spices come to you straight from a single farm, within the same season they are harvested for you to enjoy fresh and bold flavors.
Our farmers receive up to 3 times the market price—200% above fair-trade rates, empowering them to thrive.
Traditional Supply Chain: Long and Opaque
Farmer—Auctioneers—Traders—Exporter—Importer—Processor—Company—Distributer—Store—You
Spices are mixed with crops from multiple farmers at their warehouses, taking about 2+ years to reach you from harvest to shelf resulting in stale and bland flavors.
While farmers get paid only about 40% of the share from the supply chain.
